Spotlight on Josh Horowitz
Horowitz's passion for cycling was cultivated at the annual National Championship Road Race held in Philadelphia, the city where he was raised. Inspired by hopes of one day climbing the Manayunk "Wall," he began racing on a competitive level at age 14. Upon his acceptance to the Tisch School of the Arts at New York University, Horowitz put his racing on hold to pursue a BFA in Film. After graduating from NYU, Horowitz relocated to Los Angeles where he ultimately returned to competitive bicycle racing. His international racing career began as a Category 2 racer where he entered and completed the Milk Ras stage race in Ireland. Shortly upon his return to the sport, Horowitz was invited to be a part of the first American composite team to participate in the Tour of Cuba where he, subsequently, was the first American to complete the grueling 2 week race. Horowitz is currently a member of the Kahala La Grange squad, one of the top ranked elite amateur racing teams in the United States. He continues to race both nationally and internationally and has competed in the Tour of the Southland in New Zealand and the Vuelta a Sonora in Mexico. A five time California State Champion, Horowitz consistently secures notable results in National Race Calendar events. He has completed the Tour of the Gila, the Tri Peaks Challenge, the Redlands Stage Race, the Cascade Cycling Classic and the San Dimas Stage Race.  Horowitz is a USA Cycling (USAC) Licensed Coach and Certified Personal Trainer. He has worked with athletes of all ages and experience levels. During his early years in the fitness industry, he worked under the guidance of best selling fitness author, Steve Zim, and focused specifically on weight training using the Hot Point Fitness methodology. While working at Zim's gym, A Tighter U, Horowitz developed a business plan for Liquid Fitness and ultimately left to found the company.
Horowitz has gained international recognition in the cycling industry as a regular contributor to the "Toolbox" section of www.pezcyclingnews.com. Writing for Pez, Horowitz coined the "Periodization for the Mind" mental training method. He also wrote a series on "The Concept of Power" and how to "Be Your Own Coach." Horowitz's articles have also been published in Performance Conditioning Cycling and on www.active.com and www.cyclingnews.com. Horowitz lectures on the topic of mental training to cycling clubs and private clientele across Southern California. He is experienced in the technique of guided visualization and has led large groups and private sessions in meditation for "seeing the success you want to achieve." |
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Josh Horowitz is the Owner and Founder of Liquid Fitness Coaching, an organization that specifically caters to cyclists of all levels of experience and interest. Founded in 2003, Liquid Fitness provides a comprehensive, 360 degree approach to cycling training by incorporating physical and mental training and nutritional guidance in an individualized monthly coaching program. Founded in 2005, Ultimate Sports Psychology is a branch of Liquid Fitness focused on training the brain.
Liquid Fitness supports cyclists across the United States, providing coaching plans that take into account the unique strengths, challenges and goals of each individual athlete. As head coach, Horowitz created an exclusive coaching philosophy and all coaches contracted by Liquid Fitness are extensively trained in his method.